Melinda Persson

Invited to Swedish industrial forums with leading businesses. Recognized as a regional SKAPA Award winner and highlighted among 101 Young Ideas. Occasionally, this journey has even included informal conversations with members of the Swedish royal household — moments that underline how ideas can travel far.

Why a startup?

I work by visualizing problems clearly enough to see workable solutions — across technology, operations, and human dynamics. I’m drawn to complexity, especially where others see friction rather than opportunity.

Progress rarely happens alone. Networks turn insight into execution, and collaboration is what moves ideas forward in the real world.

I genuinely enjoy the challenge of building. Looking back at how much can change over time is still both humbling and energizing.

From a very young age, I was taught one simple principle that still guides me:

If I don’t know how to do it, I can learn how.